Why we cap every build at 21 days
A deadline isn't a constraint we tolerate — it's the feature that makes everything else work.
Most software projects don't fail because the work is hard. They fail because the timeline is open-ended. When there's always more time, scope quietly grows, decisions get deferred, and the thing never quite ships.
A fixed 21-day window flips that. It forces the hardest, most valuable conversation up front: what is the smallest version of this that is genuinely worth shipping? Everything that isn't essential gets named, parked, and planned — not silently smuggled into the build.
Twenty-one days is long enough to build something real — a working product with auth, data and a polished interface — and short enough that nobody can hide. We work in parallel, post a written update every working day, and keep the scope locked unless you decide to change it.
The deadline isn't pressure for its own sake. It's the constraint that produces clarity, momentum, and a product in production instead of a roadmap.